Nielsen To Release Revised Bakersfield Ratings For Fall 2015 After Receiving Duplicate Diaries
January 28, 2016 at 2:47 PM (PT)
NIELSEN plans to release a revised FALL 2015 BAKERSFIELD NIELSEN RADIO MARKET REPORT on TUESDAY, FEBRUARY 2nd at approximately 9a (PT)/12n (ET).
The ratings service determined that three FALL 2015 diaries returned from a Metro household reflect the listening of only one household member. The two “duplicate” diaries will be deleted from the in-tab sample for the revised report. Audience estimates for KIWI-FM, which received listening in the diaries, will be affected.
Audience estimates for other stations may be slightly affected as a result of sample balancing procedures that accompany deletion of any diary from the in-tab sample.
Please contact your NIELSEN CLIENT SOLUTIONS representative with any questions.