NPR Podcasts To Use Triton Digital's Tap Podcast For Ad Insertion
February 1, 2016 at 6:05 AM (PT)
NPR has inked a deal to use TRITON DIGITAL's Tap Podcast advertising platform for dynamic pre-roll, mid-roll, and post-roll audio ad insertion for its podcast offerings.
“The popularity of on-demand listening is on the rise, and NPR is leading the way.” said TRITON DIGITAL President of Publisher Development DOMINICK MILANO. “According to the 2015 Infinite Dial study, monthly audio podcast consumption grew from approximately 39 million monthly users in 2014 to approximately 46 million in 2015. That is nearly one in every seven Americans, and as more listeners tune-in, public radio supporters are recognizing podcasts as a viable medium to reach their audience. We are thrilled to support NPR’s efforts to drive additional revenue through their podcast offering.”
“As NPR's podcasting audience and offering continues to grow, providing underwriters highly reliable sponsorship capabilities and delivery is essential. After extensive due diligence, we selected TRITON DIGITAL’s Tap Podcast to help us achieve this goal," said NPR VP/Digital Media ZACH BRAND.