Alissa Pollack To Lead New iHeartMedia Global Music Marketing Efforts
February 1, 2016 at 6:22 AM (PT)
iHEARTMEDIA has upped ALISSA POLLACK to EVP/Global Music Marketing, a new initiative that will focus on leveraging iHEARTMEDIA's pool of listener data and music and consumer insights to benefit advertising partners, brands and artists, and deliver even more value on air, online, on mobile, social, and through live events.
In this new role, POLLACK will consult with brands and artists and provide them with a broad spectrum of music data, including a steady stream of listening trend reports and custom insights that will better inform their decision-making on everything from advertising content and social programs to events and artists partnerships. In addition, POLLACK will collaborate with PREMIERE NETWORKS, the iHEARTRADIO Digital team, and the iHEARTMEDIA National Programming Group to coordinate and maximize programs across all iHEARTMEDIA platforms.
"Our goal is to use iHEARTMEDIA's exclusive data insights, especially the extensive data we have available on listener behavior, to connect brands to artists in mutually beneficial ways," said POLLACK. "By using our data and knowledge and leveraging our relationships, we can create successful long-term partnerships that reward brands and artists, while delivering the best content for the fans."
"No other company has the combination of extensive listener data and artist relationships that we do," said iHEARTMEDIA NETWORKS Pres. DARREN DAVIS, who will oversee these new capabilities. "This new Global Music Marketing effort will make it much easier for advertisers and artists to access this vast data and information to make better marketing decisions, faster."