Mac Daniels Named PD For KPLX And KSCS/Dallas
February 2, 2016 at 8:48 AM (PT)
CUMULUS Country KSJO (NASH FM)/SAN FRANCISCO-SAN JOSE PD MAC DANIELS is heading to the company’s Country combo KPLX and KSCS/DALLAS for similar duties. He’ll succeed JR SCHUMANN, who left in DECEMBER to join SIRIUSXM as Sr. Dir./Country Programming (NET NEWS 12/15).
"The KSCS/KPLX job called for someone with an impressive major-market track record in Country, and MAC’s accomplishments and experience are just what we need," said CUMULUS MEDIA/DALLAS VP/Market Manager DAN BENNETT. "His experience programming two competitive Country stations in the same market owned by the same company fits perfectly with our situation in DALLAS."
DANIELS’ move to DALLAS marks a return to the market and KPLX; he previously served as MD/Air personality there during the '80s and '90s. DANIELS has been at KSJO since 2014, joining shortly after the station flipped to Country (NET NEWS 6/12/2014). His Country programming resume also includes time with KSKS/FRESNO, WYCD/DETROIT, WMZQ/WASHINGTON, D.C. and KASE and KVET/AUSTIN.
"I am very excited for this opportunity to shepherd two of the nation’s leading Country music brands to greater success," remarked DANIELS. "The team assembled in DFW is poised for success in every platform. I am humbled that DAN BENNETT, MIKE MCVAY, and CHARLIE COOK have placed their confidence in me for this role at two of the stations that are key to the success of CUMULUS. I couldn’t be happier to be returning to TEXAS and to the DALLAS/FORT WORTH area. Those who know me are well aware of my undying passion for this market and these specific radio stations. There are no words great enough to express the feeling of excitement I have at this moment."