Edison Research To Present 'Ear Wars' Research Study At CRS 2016
February 3, 2016 at 8:13 AM (PT)
EDISON RESEARCH is set to present findings of its extensive research study, "EAR WARS," during a TUESDAY, FEBRUARY 9th session at COUNTRY RADIO SEMINAR (CRS). The EDISON RESEARCH PRESENTATION will kick off at 10a (CT) and will be led by EDISON's LARRY ROSIN and MEGAN LAZOVICK. Researchers at EDISON surveyed more than 1,500 listeners and conducted one-on-one interviews of listeners and broadcasters at legendary Country stations WXTU/PHILADELPHIA, WIVK/KNOXVILLE, and WTHI/TERRE HAUTE in order to answer the questions "why radio" and "what matters?"
"This presentation will walk programmers through every element of their programming day with an eye toward instilling 'Fear Of Missing Out' into everything they do, from music to air talent content to other engagement, community involvement, and even your marketing," said EDISON Pres. LARRY ROSIN. "Without a doubt, our 2016 presentation will be the one most loaded with things that broadcasters can take back to their market. Programmers should make sure they don't miss out as well." For a deeper look at this panel and more comments from ROSIN, check out the ALL ACCESS CRS preview of "EAR WARS" here.