MixRadio and TargetSpot Launch New European Audio Advertising Partnership
February 4, 2016 at 11:51 AM (PT)
TARGETSPOT and MIXRADIO are launching a multi-country audio ad sales partnership starting in February 2016, reaching audiences in FRANCE, GERMANY and SWITZERLAND. MIXRADIO will work with the BlueBox from TARGETSPOT to monetize their audience in EUROPE.
“MIXRADIO is an international service with a wide global footprint and an impressive catalog of music and we’re thrilled they decided to work with TARGETSPOT and the BlueBox,”
TARGETSPOT Chief Business Development Officer THIERRY ASCAREZ said. “Our technology and targeting combined with MIXRADIO’s quality service will bring their ad model to the next level and pave the way for success in terms of revenue.”
“The new partnership with TARGETSPOT will be integral to executing our strategy in EUROPE," MIXRADIO VP/Advertising RALPH PIGHIN said. "It will allow us to acquire premium advertisers and deliver a high quality and targeted selection of advertising to our users that maintains a great user experience.”