RAB Presents Seminar About Engaging Voters In Washington, DC
February 4, 2016 at 1:54 PM (PT)
RADIO ADVERTISING BUREAU, in partnership with KATZ RADIO GROUP and NIELSEN, hosted "Radio. It’s On for Political," at the UNION STATION COLUMBIA CLUB in WASHINGTON, DC, yesterday (FEBRUARY 3rd), a thought-leadership, content-infused networking seminar focusing on the 2016 election year with executives from the political advertising, media and marketing industry.
RAB President/CEO ERICA FARBER shared a presentation focused on the power of radio’s role in the political arena. NIELSEN SVP Local Media Analystics CAROL EDWARDS and NIELSEN AUDIO VP RICH TUNKEL presented big data voter targeting capabilities that link currency radio ratings to political preferences and party affiliations which give radio a new edge in the 2016 to help advertisers deliver their messages to the voters they need to reach.
The event was capped off by a one-on-one interview between CBS NEWS Congressional Correspondent STEVEN PORTNOY and CBS NEWS Election Director ANTHONY SALVANTO, who shared critical insights fresh from the IOWA exit polls going straight into the NEW HAMPSHIRE primary.
KATZ RADIO GROUP SVP Political Strategies PAT McGEE: “With 93% of the population listening to radio every week, radio, more than any other medium, gives political advertisers the ability to reach their audience and emotionally connect with voters in local communities across the country. And now with the introduction of NIELSEN’s VOTER RATINGS solution, we can more precisely match voter behavior with radio listening, enabling campaigns to target key voter segments in more granular detail. We are thrilled to be partnered with Nielsen to deliver this voter data to the political buying community.”
For more information, go to RABEvents@rab.com.