Katerina Perez Named GSM At WSFS (104.3 The Shark)-WAXY (790 The Ticket)/Miami
February 5, 2016 at 4:41 AM (PT)
Former iHEARTMEDIA SEATTLE SVP of Sales KATERINA PEREZ has been named GSM at ENTERCOM Alternative WSFS (104.3 THE SHARK) and Sports WAXY-A (790 THE TICKET)/MIAMI-FORT LAUDERDALE. PEREZ started her radio sales career as an AE at CBS RADIO in WEST PALM BEACH, served as an AE at then-CLEAR CHANNEL's MIAMI stations and GSM at the FORT PIERCE-VERO BEACH cluster, and then President/GM for CLEAR CHANNEL in MELBOURNE-COCOA and KEY WEST and NORFOLK before heading to SEATTLE in JULY 2013.
“KATERINA has a proven track record of success and will be a valuable addition to our management team,” said VP/Market Manager DOUG ABERNETHY. “Her experience, relentless focus on the customer and her sales management skills will enable us to develop more impactful advertising campaigns for our clients and substantially grow our business.”
PEREZ said, “I am excited to be back in SOUTH FLORIDA, working with such an amazing group of heritage stations! ENTERCOM has an exceptional track record of placing local talent and client engagement at the forefront and I couldn’t be happier to be part of such a great team.”