NASH ICON artist MARTINA MCBRIDE
and BIG MACHINE LABEL GROUP (BMLG) have partnered with SARAH CANNON, the global cancer institute of HOSPITAL CORPORATION OF AMERICA (HCA) to launch "BAND AGAINST CANCER," activated through "THE SARAH CANNON TOUR" series. "BAND AGAINST CANCER" aims to connect those touched by cancer with community-based treatment options and resources. In addition to the concert series, MCBRIDE has launched a national social and digital initiative with the help of iHEARTMEDIA, PREMIERE NETWORKS, CUMULUS, and WESTWOOD ONE.
"We are honored to have MARTINA be the voice that helps launch a grassroots effort aimed at empowering communities to take immediate action against cancer," said SARAH CANNON CEO DEE ANNA SMITH. "The more communities that band together, the louder our voices will be in this fight." For more information on "BAND AGAINST CANCER," visit here
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