ALT 107.1/Sacramento Drops Alternative For Classic Rock As 107.1 The Brew
February 9, 2016 at 8:14 AM (PT)
iHEARTMEDIA/SACRAMENTO has flipped Alternative K296GB (ALT 107.1)/NORTH HIGHLANDS/SACRAMENTO, which also broadcasts on KQJK-HD2 channel to Classic Rock as 107.1 THE BREW.
The new format kicks off TODAY (2/9) with non-stop commercial free music for at least 10,000 songs in a row and will feature a healthy dose of legendary bands like METALLICA, AC/DC, VAN HALEN, LED ZEPPELIN, AEROSMITH, PINK FLOYD, GUNS N’ROSES, DEF LEPPARD, JOURNEY, MOTLEY CRUE, QUEEN, DEF LEPPARD and many others. The station will also feature personalities including the syndicated NIKKI SIXX weekday evenings from 7p–midnight and “DEE SNIDER’s House of Hair” SATURDAY evenings from 9p–midnight.
“I’ve worked in SACRAMENTO for the past 20 years, some of those at Rock Stations,” said SACRAMENTO Market President SARA MCCLURE. “107.1 THE BREW will be a breath of fresh air for rock fans that want more rock music in the morning, but also great rock from the 80’s and 90’s that isn’t wimpy. 107.1 THE BREW really Rocks!”
“SACRAMENTO has always been a great city for Rock music, however there has been a void in the market for a Classic Rock station focused on all the great Rock from the 80’s and 90’s,” stated SVP/Programming DON PARKER. “This unique blend of music will truly give CALIFORNIA’s Capital City a new way to Rock!”