iHeartMedia Promotes Five Senior Programmers To Division EVPs In Its Natonal Programming Group
February 10, 2016 at 7:16 AM (PT)
iHEARTMEDIA has upped five of its senior programming executives to Division EVP/Programming for the iHEARTMEDIA National Programming Group, effective immediately. These executives, MEG STEVENS, STEVE GEOFFERIES, ANDREW JEFFRIES, TONY COLES, and THEA MITCHEM, were formerly SVP/Programming. They join current Division EVP/Programming GENE ROMANO and will report to National Programming Group EVP/GM BRAD HARDIN.
The company said these promotions are part of iHEARTMEDIA's recently announced operation structure for its markets. The company, formerly organized into 'Major' and 'Regional' Market groups, is now comprised of four geographic divisions, each led by a new Division President. The Divisions are strategically organized into 36 Regions that address the needs of both listeners and advertisers based on geography and are led by Region Presidents drawn from within the company's seasoned leadership team.
Each member of the newly created Division EVP/Programming team will partner with a Division President to collaborate with each Region, providing national programming assets, services and resources. JEFFRIES and GEOFFERIES will work with GREG ASHLOCK and the WEST Division; COLES will work with MATT MARTIN and the CENTRAL Division; MITCHEM and STEVENS will work with HARTLEY ADKINS and the NORTHEAST Division; and ROMANO will work with TOM MCCONNELL and the MIDWEST/SOUTHEAST Division.
"Great programming is the foundation of our stations, and we're fortunate to have an amazing group of local program directors leading our brands." said iHEARTMEDIA Pres./National Programming Group TOM POLEMAN. "The collaboration between local programming and the iHEARTMEDIA National Programming Group unlocks the unparalleled scale and assets of iHEARTMEDIA, providing us with unmatched resources which benefit each and every one of our stations."