McCartney, Skype Create Special Audio Love Mojis For Valentine's Day
February 10, 2016 at 12:19 PM (PT)
PAUL McCARTNEY and SKYPE have announced a historic partnership to launch a new range of animated love-themed MOJIS for VALENTINE'S DAY, featuring exclusive new music from the ex-BEATLE coupled with SKYPE’s animated designs. This new set contains ten specially created MOJIS.
After most recently composing for the most anticipated video game of the last decade, DESTINY, Paul continues to explore new ways to reach people.
MOJIS are short animated clips that can be used during SKYPE chats when words just aren’t enough. These MOJIS will be completely unique to hundreds of millions of SKYPE users and feature sound as well as video, giving chats a whole new dimension. This collaboration will allow SKYPE users to use this medium to convey love through music in a new and original way.
Today’s historic announcement marks the launch of the audio emoticon featuring brand-new PAUL McCARTNEY music.
PAUL was sent a brief by SKYPE to compose for specific emotions.
Talking about the experience, he said: “It turned out to be a great laugh at the same time as challenging because you suddenly realize you’ve got to compress a musical interpretation of an expression into less than five seconds. It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio.”
McCARTNEYH recorded his compositions over a week at his HOG HILL MILL studio in SUSSEX, using a variety of instruments including guitars, keyboards, drums, xylophone and his voice. In order to give the whole set a signature sound, PAUL started the compositions on a MOOG synthesizer, explaining: “I wanted the signature to sound electronic rather than acoustic guitar, for instance. So I got the overall signature on the MOOG in order to give it a modern flavor.”
SKYPE VP GURDEEN PALL added: “PAUL McCARTNEY is known for expressing his passion through music. When it comes to composing love songs, there is no other artist in the world who has a better track record. His music has touched the hearts of millions of people all over the world. We are thrilled to lend some of his magic to a set of MOJIS conveying the world’s most powerful emotion, love, through music and art. It was a great creative challenge for us to create the animations to match his legendary sound."
The MOJIS are available on SKYPE now.