New All Access Columns At Your Beck And Call!

It's WEDNESDAY -- time once again for some fresh, new columns ... exclusively on ALL ACCESS!

* THE POWER PLAYER: ALL ACCESS Editor ROY TRAKIN interviews KOBALT LABEL SERVICES U.S. GM RON CERRITO.

* CONSULTANT TIPS: TIM MOORE describes "The Curse Of Optimism."

* SUCCESS TIPS: DAVE ROBBINS finds "The Greed Trap."

* MERGE: LORI LEWIS believes "Radio's Relevancy Is In Your Hands."

* COACHES CORNER: SAM WEAVER revisits "Black History Month: Sometimes Taking A Club In Hand Is Necessary."

* NEXT STEPS: SETH RESLER details "How To Know When Your Radio Station Should Spend Money On Online Ads."

* RADIO FUTURESCOPE: JAMES CRIDLAND sees "Radio And Automobiles, The Best Of Friends."

* THE PERFORMANCE PLAYBOOK: PAUL KAYE thinks "It's Good To Talk: The Art Of Difficult Conversations."

* PROGRAMMING YOUR LIFE: DAN MASON believes "It's Not A 'Setback,' It's A 'Starting Point.'"

* STEVE MEYER offers a no-holds-barred perspective on the state of the music and radio industry in the digital age in DISC AND DAT.

* GREGG SKALL analyzes the enigma wrapped in the bureaucracy that is the FCC UNCENSORED.

* 10 QUESTIONS:

Top 40/Mainstream Editor DAVE HOEFFEL talks with KZCH/WICHITA, KS PD TOMMY CASTOR.

Top 40/Rhythmic Editor PETE JONES interviews WHTP/PORTLAND, ME MD/nights MIGUEL "MIJO" IRIZARRY.

Hot/Modern/AC Editor MARK STRICKLAND asks the big 10 of KOST/LOS ANGELES morning host ELLEN K.

Country Editor RJ CURTIS goes one-on-one with iHEARTMEDIA/BIRMINGHAM SVP/Programming, WDXB PD TOM HANRAHAN.

News/Talk/Sports Editor PERRY MICHAEL SIMON talks with KPRC/HOUSTON and others producer/personality/character voice artist KEN WEBSTER, JR.

Alternative Editor SHAWN ALEXANDER discusses the biz with LOPSIDED WORLD OF L host JONATHAN L.

Rock Editor KEN ANTHONY interviews UNIVERSAL MUSIC ENTERPRISES Dir./Promotion JAMIE HARTLEY.

Triple A Editor JOHN SCHOENBERGER talks shop with MOM + POP VP/Promotion DAVID JACOBS.

Urban/Urban AC Editor SAM WEAVER gets the latest from "head coach" LEE MICHAELS.

Contemporary Christian Editor MARK GILES interviews CENTRICITY MUSIC GM STEVE FORD.

Dance Editor CARY VANCE gets the latest from DISRUPTER RECORDS/COLUMBIA artists/producers/remixers/DJs THE CHAINSMOKERS.

There's also an ON THE BEACH 10Q, where DAVE HOEFFEL talks with KNCI/SACRAMENTO alum REX MCNEILL.

This and more must-read content -- for free -- on ALL ACCESS.

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