JacoBLOG: What Super Bowl Ads Mean For Radio
February 10, 2016 at 4:30 PM (PT)
In the latest post on JACOBLOG, JACOBS MEDIA Pres./CEO FRED JACOBS bemoans the quality of the recent SUPER BOWL commercials.
"In today’s world of multi-level marketing, social sharing, and device saturation, you couldn’t miss many of these commercials in the days and even weeks before last SUNDAY’s game," he wrote. "...It makes you wonder whether part of the letdown is due to the fact that seeing these commercials during a long game is like sitting through TV summer reruns or even STAR WARS: THE FORCE AWAKENS for a second time. You feel like you’ve seen it all before ... In the rush to squeeze every impression out of these mega-campaigns, are marketers beating the spontaneity and fun out of the process?
"What can we in radio learn about a lackluster game that should have been a milestone in SUPER BOWL history – after all, it was the 50th game in the series?"
Find out what they are here.