LMA Over, Jim Parisi Takes 'PowerTalk 1210' Off KEVT-A/Tucson, Moves Format Online
February 16, 2016 at 6:24 AM (PT)
JIM PARISI's LMA of ONE MART News-Talk KEVT-A (POWERTALK 1210)/TUCSON has ended and the market veteran host is taking the programming to online streaming and podcasting. Shows hosted by JOHN C. SCOTT and MATT RUSSELL are not making the move, but other shows will be joining PARISI online.
PARISI, the former host at crosstown KNST-A and KVOI-A, launched the format on KEVT in 2014. On Facebook, he posted, "As of MONDAY at 9am, we will be taking our signal off the AM dial. I know, sad for those of you who love the old way of listening, but we had to do it. Paying so much money to 'rent' a radio signal just isn't smart for us moving forward, and we would have had to borrow a LOT more money to continue. So as of MONDAY at 9am, we will be only on the APPs and on the website, but most of our local shows are staying with us and will still be heard LIVE at their usual times.
"We loved doing the 'traditional radio thing' for two years. Had a blast. But more and more people are listening to our stream, and paying the kind of money every month to keep the AM signal just isn't the best option for the future."