Learfield, SportsBusiness Journal/Daily Partner To Present Intercollegiate Athletics Forum In December
February 16, 2016 at 11:21 AM (PT)
LEARFIELD, which has announced a new logo and a rebranding from the previous "LEARFIELD SPORTS," and STREET AND SMITH'S SPORTSBUSINESS JOURNAL/DAILY are partnering to hold the 15th Annual INTERCOLLEGIATE ATHLETICS FORUM in NEW YORK on DECEMBER 7-8.
“We are thrilled to be partnering with LEARFIELD, a diverse multimedia enterprise and well-respected leader in college sports,” said SPORTSBUSINESS JOURNAL/DAILY Publisher RICHARD WEISS.
LEARFIELD President/CEO GREG BROWN said, “This is a fabulous opportunity for our company and it’s right down the middle of the fairway of the kinds of events in which we want to be engaged. It is always our mission to elevate the discussion of college athletics in a productive way.”
On the new branding, BROWN said, “We are really proud of this new look. It’s fresh, clean and forward looking and we believe it evokes the excitement we all have for college athletics.”
LEARFIELD has also named veteran hockey executive ED CHAMBERLAIN as GM of BIG GREEN SPORTS PROPERTIES, the entity managing multimedia rights for DARTMOUTH COLLEGE, and has tapped LIVE NATION Dir. of Sponsorship Sales JEFF FERGUSON as GM of GEORGIA SOUTHERN SPORTS PROPERTIES, handling multimedia rights for GEORGIA SOUTHERN UNIVERSITY.