Research Director, Inc.: Exclusive January PPM Analysis For New York, Los Angeles, Chicago, San Francisco And Dallas
February 16, 2016 at 1:55 PM (PT)
A new year complete with new numbers. The Ratings Experts from RESEARCH DIRECTOR, INC., along with the mathematical wizards from XTRENDS, present for your consideration the JANUARY survey. This one began on 12/31 and ended on 1/27. There were two occurrences of note during this time frame. First, winter weather raged in several markets with snow and ice and dogs and cats living together. It was terrible. On a less ominous note, we get to see how stations performed after switching from SST (Santa Saving Time). Every year radio stations wonder how they can maintain their vise-like grip on those holiday-focused fans. Let’s see how that panned out, shall we?
NEW YORK: Less Wattage In Lite’s Cottage
We’re going to bury the lead here because the big story this month belonged to SBS Tropical WSKQ (LA MEGA). More on that shortly. iHEARTMEDIA AC WLTW (LITE) experienced the expected post-Santa swoon (12.8-6.7) but continued to hold on to the #1 spot 6+. A year ago the station was also #1 but with a much higher 7.4 share. Now to our featured attraction. WSKQ moved up to #2 with its highest share in over a year (5.3-6.6) and that is just a foreshadowing of what’s to come. CBS RADIO Classic Hits WCBS-F took a small step forward to #3 (5.1-5.3) but remained behind its pre-holiday level. EMMIS Urban AC WBLS dropped a couple of spots to #4 with its lowest score since APRIL (5.4-5.2). iHEARTMEDIA Top 40/M WHTZ (Z100) got some wind in its sails thanks to Santa’s departure. Though the station remained at #5, it did have its best book since AUGUST (4.5-5.0). iHEARTMEDIA Urban WWPR (POWER) was also motionless at #6 but did end a four-book slide (3.7-4.4). The JONAS-brother-like blizzard in week four was a book for CBS RADIO News WINS-A. The station moved up two slots to #7 with its highest share since APRIL (3.1-4.1).
WSKQ had a monster book 25-54 -– easily its best in over a year -- and that propelled the station to #1. WLTW lost almost half its HOLIDAY share and fell back to #2 –- over two shares behind the new market leader. LITE was also a share off of last year’s number. WHTZ had a solid increase in this demo as well and moved up to #3, while WWPR had its best showing since OCTOBER to advance to #4. WBLS was down for the fifth book in a row and slid two places to #5. CBS RADIO Sports WFAN had a strong month and moved up from #12 to #7 while WINS-A had its highest number since MARCH as it moved forward three paces to #12.
Over the last year almost the only station that could hit double digits 18-34 was WLTW and we all know why that happened. Well, this time WSKQ performed that feat to move back to #1. WWPR also had a very strong book. It moved up three places to #2 but still trailed the leader by over a share. WHTZ returned to more normal and familiar turf as it advanced to #3. EMMIS Top 40/R WQHT (HOT) cooled off a bit, posting its lowest total in exactly a year. It fell back to #4. WLTW again lost about half its share from the previous survey and dropped from the lead to #5. Still, the station was about a share and a half stronger than last year. iHEARTMEDIA Top 40/M WKTU remained at #6 but rebounded nicely from a couple of down books.
The storybook survey for WSKQ continued 18-49. The station charged into the #1 position with a huge (or should we say “yuuuge”) increase. As recently as SEPTEMBER, it was at #6 and is now nearly three shares heftier. WWPR bounced back from a down book to move up two slots to #2 while WHTZ remained at #3 but with its highest share since SEPTEMBER. WLTW lost about half its share in dropping to #4 and was a bit off of last year’s pace. WKTU moved up to #5 with a healthy increase while WQHT stepped back to #6 with its lowest total in exactly a year.
LOS ANGELES: The Kost Is Still Clear
As the new year unfolded, the usual suspects were pretty much in their usual 6+ positions. iHEARTMEDIA AC KOST remained #1 though with a significantly diminished share (12.3-5.9). The station was also #1 a year ago with a slightly smaller share (5.6). iHEARTMEDIA Hot AC KBIG (MY FM) remained at #2 with a slight increase (4.7-4.8). Two stations were alone together at #3. iHEARTMEDIA Top 40/M KIIS (KISS) remained in place (4.4-4.7) while CBS RADIO Classic Hits KRTH (K-EARTH) moved up from #4 (4.3-4.7). Neither station has completely regained the ground they ceded to SANTA. UNIVISION Spanish Contemporary KLVE (K-LOVE) remained at #5 but with its best book in over a year (4.2-4.5). CBS RADIO Urban AC KTWV (THE WAVE) was also stationary at #6 but with its best showing since MAY (4.1-4.3).
Some semblance of order was returned to the 25-54 universe. KIIS jumped two places to #1 -- its first visit there since OCTOBER. This also ended a three-book slide for the station. KBIG was flat in its encore performance at #2. KOST fell to #3 after shedding more than half its share. The station was off from last year’s pace, as well. It was joined in that slot by KLVE, which was also flat and motionless. A couple of cluster siblings moved up and into a tie at #5. KRTH took one step forward, ending a two-book slide, while CBS RADIO Adult Hits KCBS-F (JACK) moved in from a tie at #8. SBS Regional Mexican KLAX (LA RAZA) was off slightly but that was enough to send the station down three spots to #8.
After a brief egg nog-induced interlude, KIIS returned to the top of the 18-34 leaderboard. The station picked up over a share from the previous survey. KBIG also took a step forward to #2 even though the station had its lowest share since OCTOBER. iHEARTMEDIA Urban KRRL (REAL 92.3) ended a two-book slide as it rose three places to #3. It was just ahead of EMMIS Top 40/R KPWR (POWER), which remained flat at #4. KLVE stood still at #5 with a slight decrease while CBS RADIO Top 40/M KAMP (AMP) rose to a tie at #6 thanks to a solid increase. KOST again lost more than half its BURL IVES-influenced share and joined AMP at #6, though it was slightly stronger than last year when it landed at #7.
The two cluster sisters tied at #2 18-49 last survey parted ways this time. KIIS assumed control of the demo with its first up book since SEPTEMBER. KBIG had its lowest share in over a year but remained in place at #2. KOST fell to #3 and –- yes –- lost more than half its share. Last year it had a bigger number and was set at #2. KLVE was up slightly at #4. This small gain gave the station its best book in over a year for the second survey in a row. KLAX clung to the #5 position despite a small decrease.
CHICAGO: Bye Bye My
The top two stations 6+ in this survey were seemingly unaffected by all the holiday hoopla. CBS RADIO News WBBM-A was flat but moved back to #1 (6.8-6.8). iHEARTMEDIA Urban AC WVAZ (V103) stepped up to #2 with a small increase (5.8-6.0). The next two stations were clear indications of two things. That CHRISTMAS music is a powerful ratings aphrodisiac and that the PPM meter reflects dramatic changes in listener behavior rather quickly. HUBBARD Hot AC WTMX (MIX) moved up to #3 and into more familiar ratings territory (4.2-5.2). Meanwhile, iHEARTMEDIA Hot AC WLIT (MY FM) lost almost two-thirds of its audience (13.9-4.7) as it dropped to #4. This was the same place the station landed last year though with less share than before (4.5). It is not often that you see the NHL drive a strong ratings increase but when you’re the flagship of the defending STANLEY CUP champs, exceptions are made. TRIBUNE N/T WGN-A moved up two spots to #5 with its best book since JUNE (3.3-4.2). Wonder what was happening then? iHEARTMEDIA Urban WGCI was flat (3.5-3.5) but it still fell three places to #8. CBS RADIO Classic Hits WJMK (K-HITS) had quite the increase (2.3-3.3), which moved the station up four slots to a tie at #9.
After a two-book BRENDA LEE-forced hiatus, WTMX returned to the top spot 25-54. It was really a return to normal for the station. WVAZ remained at #2 though in a slightly diminished state. WLIT again lost about two-thirds of its share as it slid to #3. This was much better than last year’s drop to a tie at #5. iHEARTMEDIA Top 40/M WKSC (KISS) moved up two slots to #4 with its best book since SEPTEMBER. It was joined by WGCI, which remained in place but with its highest total in over a year. WBBM-A was up but fell back to #6 and into a tie with the previous resident – UNIVISION Regional Mexican WOJO (QUE BUENA), which also had a nice increase. WJMK had another strong gain in this here demo as it rose six places to #9.
For the first time since SEPTEMBER, WGCI was #1 18-34. The station accomplished this feat despite the fact that it was off slightly from last survey. WKSC moved up to #2 with a solid gain. Two other stations moved up and into a tie at #3. WTMX took one step forward as it bounced back from the Santa slump. CBS RADIO Top 40/M WBBM-F (B96) advanced three places with its best book since AUGUST. WOJO bounced back from last month’s disaster to move up three places to #5. WLIT was reduced in size by about two-thirds as it dropped from the top to #7 – a better landing place than last year’s #9 (tied) finish. Keep an eye on CUMULUS Classic Rock WLUP (THE LOOP). Though the station only advanced two slots to #10, it had a large increase and posted its biggest share in over a year.
From JANUARY through NOVEMBER last year (with the exception of MAY), WTMX was the #1 station 18-49. Then that large man from the north intervened and things changed. Well, he’s gone and the station is back on top with about the same share it had in NOVEMBER. WGCI had its highest score in over a year but remained at #2. WKSC took two steps forward to #3 with its best book since SEPTEMBER. WVAZ remained at #4 with a slight decrease and was joined by WOJO, which moved up from #6 with a solid increase. WLIT lost a full ten shares off of last month’s number and dropped to #7. It was just slightly off last year’s number, which led to a #8 posting.
SAN FRANCISCO: Back To The Top Of The Hour
News usually rules the 6+ roost and with the big guy on vacation until next year, CBS RADIO News KCBS-A returned to #1 for the twelfth time in the last fourteen surveys (5.4-5.8). ENTERCOM AC KOIT bid a not-so-fond farewell to BING CROSBY and all the numbers he generated as the station stepped back to #2 (10.4-5.6). The station was also #2 a year ago but with a 4.8 share. CUMULUS Sports KNBR-A ended a four-book slide (3.7-4.4) to move up in the standings to #3. iHEARTMEDIA Hot AC KIOI (STAR) was also thankful for the lack of mistletoe as the station rose to #4 (3.3-4.2). Last month’s #4 duo broke up and fell down. iHEARTMEDIA Top 40/R KMEL dropped to #5 (3.8-3.7) while CBS RADIO Hot AC KLLC (ALICE) dropped to a tie at #7 with its lowest share in over a year (3.8-3.5).
KOIT took the expected hit 25-54 but managed to hold on to its #1 ranking. The station was down about five shares but was in a better position than last year when it slipped back to #2. This was the eighth demo win in a row for KOIT. KIOI scarfed up some of that share loss as the station jumped five spots to #2, thus ending a three-book slide. iHEARTMEDIA Top 40/M KYLD (WILD) remained at #3 with a slight increase. KLLC dropped two places with its smallest share since JULY to land at #4. UNIVISION Spanish Adult Hits KBRG dropped to #5 even though it was flat. KMEL was also flat and it dropped to a tie at #6.
It was a much different (and better) picture for KMEL in the 18-34 game. The station shook off last survey’s tumble and returned to its DECEMBER level. Oh, this also pushed the station back to #1. KYLD also bounced back from last month’s fall and remained at #2. UNIVISION Regional Mexican KSOL was up for the fourth straight survey as it moved up to #3 with its best book in over a year. KIOI ended its two-book Santa slide and jumped five places to #4. KOIT lost more than half its share and fell to #5 – a better result than last year when it ended up at #7. CBS RADIO Top 40/M KMVQ (NOW) dropped to #7 with its smallest share in over a year.
KMEL had its best 18-49 book since MAY to move up to #1 for the first time since that very same month. KYLD stepped forward to #2 with a solid gain. KOIT dropped to #3 after losing almost half its share. Still, this was far better than last year’s #7 finish. KBRG was flat and happy at #4. There was, once again, a tie at #5 but with different players from last survey. KSOL moved up from #7 with its highest share in over a year while KIOI advanced from #8 after shrugging off the holiday-induced coma. The previous occupants of this position were to be found a little farther down the list. KMVQ was flat and ended up at #7 while KLLC dropped to a tie at #8 with its lowest total in over a year.
DALLAS-FT.WORTH: Santa’s Residue
Like the trail of cookie crumbs left behind on CHRISTMAS morning, the remnants of the holiday spirit proved beneficial to CBS RADIO Classic Hits KLUV (K-LOVE). Though the station shed some share (10.6-6.6), it retained enough to remain #1 6+. This compared quite favorably to last year when the station was #5 with a 4.2 share. iHEARTMEDIA Top 40/M KHKS (KISS) was flat and stable at #2 (6.0-6.0). Last month’s #4 trio became a duo as SERVICE Urban AC KRNB moved up to #3 with its best performance in over a year (4.3-4.8). The other two members of that #4 group remained in place. UNIVISION Regional Mexican KLNO (LA QUE BUENA) also had its highest share in over a year (4.3-4.6) while CUMULUS Country KPLX (THE WOLF) bounced back from its lowest share in over a year (4.3-4.6). The other holiday music station was SALEM Christian Contemporary KLTY. It was off a bit (4.4-4.2) and slid three places to a tie at #6.
KLUV’s post-holiday glow continued 25-54 as the station remained #1 for the third book in a row. A year ago at this time the station was #10. KHKS was up a bit and was just thiiis much behind at #2. KLNO repeated at #3 with a small increase while iHEARTMEDIA Classic Rock KZPS (LONE STAR) took one step forward to #4. KRNB moved up two spots to #5. As recently as NOVEMBER the station was tied at #17. CBS RADIO Adult Hits KJKK (JACK) was off a bit as it fell back to #6. KLTY was up slightly and it remained at #7 where it was paired with KPLX, which fell from #4 with its smallest share since MAY.
Last month KHKS came this close to losing its 18-34 edge. As it was, the station was tied for the top with KLUV. KISS reasserted its authority even though it was down slightly. iHEARTMEDIA Hot AC KDMX (NOW) was up slightly as it advanced to #2. RADIO ONE Top 40/R KBFB (THE BEAT) had its best book in over a year and that propelled the station’s five-place rise to #3. KLNO was down slightly but in stable condition at #4 while SERVICE Urban KKDA (K104) bounced back – a bit – from last survey’s serious drop and moved up two slots to #5. iHEARTMEDIA Active Rock KEGL (THE EAGLE) dropped to #6 with a slight decrease. And what of last book’s co-leader? KLUV lost about half its share and fell to #9. Not too bad when compared with last year when the station ended up in a tie at #21.
The top-two stations 18-49 were flat but still took one step forward. KHKS was back at #1 while KLNO moved up to #2. KDMX was up two slots to #3 with a small increase while KJKK was flat and happy at #4. KLUV dropped to #5 – a far better fate than last year’s #16 finish.
Round one is now in the oven. Our second course will be served shortly. We’ll be looking into the fates and fortunes of HOUSTON-GALVESTON, WASHINGTON, DC, PHILADELPHIA, ATLANTA, and BOSTON. In the meantime, feel free to reach out to the Ratings Experts from RESEARCH DIRECTOR, INC. for insights into your data.