Ruth Gaviria Joins Entercom As Chief Marketing Officer
February 16, 2016 at 12:36 PM (PT)
Former UNIVISION COMMUNICATIONS EVP/Corporate Marketing RUTH GAVIRIA has joined ENTERCOM COMMUNICATIONS as Chief Marketing Officer. GAVIRIA had been at UNIVISION for five years until leaving last AUGUST; she previously served as VP/Hispanic Ventures at MEREDITH CORP., Dir./Marketing and Brand Development at PEOPLE EN ESPAÑOL, and Dir./Multi-Cultural at COLGATE PALMOLIVE. She will report directly to Pres./CEO DAVID J. FIELD and will be based in NEW YORK.
“RUTH brings outstanding business acumen and marketing leadership to ENTERCOM,” said FIELD. “She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. RUTH’s insights, experiences and industry knowledge will help us elevate ENTERCOM and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products. We are thrilled to welcome RUTH to ENTERCOM.”
“Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. ENTERCOM has deeply rooted fan relationships in the communities we serve and entertain,” said GAVIRIA. “With massive reach across established and emerging economic powerhouse cities such as SEATTLE, SAN FRANCISCO, LOS ANGELES, AUSTIN, BOSTON and MIAMI and a culture of true collaboration, ENTERCOM is poised to innovate and accelerate revenue growth. I look forward to working with DAVID and the team by applying my cross-functional expertise to help take us to new heights.”