Live Nation Canada Acquires Union Events' Festival Portfolio
February 16, 2016 at 2:32 PM (PT)
LIVE NATION CANADA has acquired the festival portfolio of UNION EVENTS, a major festival and concert promoter in CANADA, based out of CALGARY and EDMONTON. The acquisition marks a key expansion for LIVE NATION CANADA and will serve as a platform for continued growth in the music festival segment.
UNION EVENTS' festivals, which include X-FEST (CALGARY), SONIC BOOM (EDMONTON), and CHASING SUMMER (CALGARY), among others, will join the roster of 10 LIVE NATION-produced festivals in CANADA. Also as part of the acquisition, UNION EVENTS founders and co-managing partners HARVEY COHEN and NHAELAN McMILLAN, along with other key members of the UNION EVENTS team will join LIVE NATION CANADA.
Over the course of 2016, UNION EVENTS will continue to promote 400 concerts across the country as their concert bookings are integrated into the LIVE NATION CANADA touring division, which produces over 1200 shows annually.
LIVE NATION CANADA Pres. PAUL HAAGENSON commented: “We are proud to bring the expertise and properties of UNION EVENTS to the LIVE NATION family. HARVEY and NHAELAN are proven creative entrepreneurs, who can help LIVE NATION continue to build compelling events for music fans in CANADA. They are an ideal fit and we are very excited to have them join our team.”
Added UNION EVENTS Managing Partner HARVEY COHEN: “NHAELAN and I have worked closely with the core members of LIVE NATION CANADA in numerous roles over the years, and it is with great excitement that we join their incredible team to continue the journey of bringing CANADIENS their most cherished memories."