2016 Grammys Impact On Artist Sales

Grammy Sales

THE GRAMMY AWARDS lived up to its billing as “Music’s Biggest Night,” according to same-day numbers from BORDER CITY MEDIA’s BUZZANGLE MUSIC platform, which collects daily data from all meaningful U.S. sellers of music, both digital and physical, as well as music streaming services.

• Nominated artists gained, on average, an increase of 17,000 album sales (a 27.8% increase) and 118,000 song sales (a 39.7% increase) on GRAMMY MONDAY as opposed to forecast.
• Nominated albums gained an uplift of 54.8%, and nominated songs gained an uplift of 130.4% against forecast.
• “Traveller” by CHRIS STAPLETON was the top-selling album on GRAMMY MONDAY (over 8,100 sales), “To Pimp A Butterfly” by KENDRICK LAMAR had the largest growth against forecast (over 4,500 sales) and JAMES BAY’s “Chaos And The Calm” had the largest percentage increase, 657%. All three artists performed during the telecast, while STAPLETON and LAMAR each received GRAMMYS during the broadcast.
• “Let It Go” by JAMES BAY was the top selling song on GRAMMY MONDAY (21,000) as well as the largest growth against forecast (over 18,000). ALABAMA SHAKES' “Don’t Wanna Fight” had the largest percentage increase against forecast, over 1,900%.

Top 10 Selling Albums On Grammy Monday

1. "Traveller" CHRIS STAPLETON
2. "To Pimp A Butterfly" KENDRICK LAMAR
3. "Sound and Color" ALABAMA SHAKES
4. "Beauty Behind The Madness" THE WEEKND
5. "Chaos And The Calm" JAMES BAY
6. "1989" TAYLOR SWIFT
7. "Montevallo" SAM HUNT
8. "Cheers To The Fall" ANDRA DAY
9. "Hymns" JOEY + RORY
10. "Unbreakable Smile" TORI KELLY

Top 10 Selling Songs On Grammy Monday

1. "Let It Go" JAMES BAY
2. "Girl Crush" LITTLE BIG TOWN
3. "One Call Away" CHARLIE PUTH
4. "Thinking Out Loud" ED SHEERAN
5. "Hollow" TORI KELLY
6. "Can’t Feel My Face" THE WEEKND
7. "Heartbeat" CARRIE UNDERWOOD
8. "Take Your Time" SAM HUNT
9. "Rise Up" ANDRA DAY
10. "Uptown Funk" MARK RONSON

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