Steve Goldstein: Radio's Dashboard Supremacy Challenged
February 18, 2016 at 12:10 PM (PT)
The photo below is of the dashboard of a new-model FORD with APPLE CARPLAY. This year, 100 new car models will come off assembly lines with this or GOOGLE AUTO in their dashboards. With a push of these "buttons," the driver gains access to a phone, music, messages, maps, audiobooks and podcasts.
Notice what's missing ... as in an AM/FM button. Many car models won't have immediate access to AM/FM. Even in cars that still offer such access, the bottom line is clear: Radio no longer has front-and-center supremacy in a connected care dashboard.
Former SAGA COMMUNICATIONS Co-Founder and current AMPLIFI CEO STEVE GOLDTSEIN believes radio can enhance its dashboard presence through an aggressive investment in quality podcasting content. He explains it all in this week's Power Player interview, which can be accessed here.