WCFB-HD2 (X107.3)/Orlando Flips From Alternative ‘X107.3’ to Spanish Hot AC ‘107.3 Solo Exitos’
February 22, 2016 at 10:27 AM (PT)
COX MEDIA GROUP (CMG) has flipped Alternative WCFB-HD2 (X107.3)/ORLANDO to a new Hispanic format, dubbed "SOLO ÉXITOS" The format will target Hispanic adults 25-54 with good mix of songs from the 9'0s, 2000s, and today.
“It’s time for CMG to enter the Hispanic arena!” WPYO/WWKA/107.3 Solo Éxtios Operations Dir. STEVIE DEMANN said. “107.3 Solo Éxitos will be reaching an audience of Hispanic music fans that no Orlando radio station was serving until now. It will super-serve the Hispanic music fan by focusing on acts like MARC ANTHONY, JUAN LUIS GUERRA, ROMEO SANTOS, ENRIQUE IGLESIAS, and PRINCE ROYCE."
The ORLANDO community is ready and it’s the perfect time to hear 107.3 SOLO ÉXITOS," CMG Regional VP SUSAN LARKIN said, “We are thrilled be able to introduce a new format to the ORLANDO Hispanic community. It also opens the door for all of Cox Media Group to enter the Hispanic radio format."