Univision Launches Voter Engagement Campaign: Vote For Your America
February 23, 2016 at 8:05 AM (PT)
UNIVISION COMMUNICATIONS has launched a fully-integrated, companywide effort to increase the turnout of Hispanic, multicultural and millennial voters in the 2016 general election and preceding national primaries.
“For nearly 60 years, as a mission-driven Company, UNIVISION has been at the forefront of informing and empowering the Hispanic community on the issues that not only matter most to them, but also are critical to our country as a whole,” said Pres./CEO RANDY FALCO. “This year, with our UNIVISION Contigo Vote For Your America campaign, we will deliver on our mission like never before by providing unique, nonpartisan and culturally-relevant resources to Hispanic citizens with a goal of mobilizing the 27 million eligible Hispanic voters in the 2016 general election. Moreover, we are taking our mission a step further by uniting our strategic partners and multi-platform model to engage eligible multicultural and millennial voters.”