KXXR (93X)/Minneapolis-St. Paul Launches Craft Beer With Lift Bridge Brewing
February 23, 2016 at 12:06 PM (PT)
CUMULUS MEDIA Active Rock KXXR (93X)/MINNEAPOLIS-ST. PAUL's "Half Assed Morning Show" and LIFT BRIDGE BREWING COMPANY have partnered to release a collaborative brew to celebrate the most rockin’ fans of the show and beer lovers across the state. The 93X BROTHERHOOD BEER will launch at the station’s BROTHERHOOD BALL on MARCH 12th.
LIFT BRIDGE’s Brew Master MATT HALL worked closely with the 93X crew to develop the brand, an AMERICAN lager brewed "with locally sourced malts, pure water and the finest quality hops."
LIFT BRIDGE co-founder/CEO BRAD GLYNN commented: “We are elated to have the opportunity to partner with the top morning show in MINNESOTA. LIFT BRIDGE has become a staple of the MINNESOTA craft beer experience and this partnership will allow us to introduce a new audience to our high-quality craft beers.”
BROTHERHOOD BEER will be available starting MARCH 12th at 93X’s BROTHERHOOD BALL at MYTH featuring MEGADETH and SUICIDAL TENDENCIES. It will also launch at select off-premise locations in 16 oz. four-packs and on-premise at select bars and restaurants throughout the state.
A portion of the profits from BROTHERHOOD BEER will benefit the MINNESOTA MILITARY FAMILY FOUNDATION (MMFF), a community-supported fund that financially supports deployed MINNESOTA military personnel, their spouses and children with grants during times of financial hardship.
To learn more, visit www.liftbridgebrewery.com.