JacoBLOG: More In-Car Streaming, Video Component
February 23, 2016 at 12:34 PM (PT)
In his latest post on JACOBLOG, JACONS MEDIA. Pres. FRED JACOBS highlighted the importance of enhancing radio's presence on the dashboard through streaming and a video component.
"For radio, in-car streaming presents both a challenge and an opportunity," he wrote. "First, does the audio stream provide a quality listening experience? I can tell you from spending time with many broadcast radio station streams each week that the answer is a definite 'No.'
"And second, providing visual entertainment that accompanies the audio –- video streams, photos, and more –- creates opportunities for radio to engage its commuting audience in new ways," he continued. "But of course this is the case whether autonomous driving becomes mainstream or not. That video piece for radio becomes more important each year. The fact it will become more prevalent on the road suggests that more stations should be involved in video production and content creation."
Read the entire post here.