This Week's Merge: Seek To Resonate, Not Just To Be Seen
February 24, 2016 at 3:58 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Technology is making our lives move faster, sometimes more complicated, and our thoughts and actions less private. At our radio stations we can get lost in the frenetic energy of each day and forget that the greater purpose is to serve the audience.
"And that applies to the social space, too. Serving and creating content with real 'currency' seems to get neglected in favor of radio DJ selfies and prize wheels."
With a focus on the positive attributes of SNAPCHAT -- including some great examples -- LORI added, "So if we're going to be serious about building brand strength, we should be more disciplined.
"Content has to have 'currency' -- literal currency, like an offer of real value or emotional exchange."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.