Local Radio Networks Names Donna Halverson As VP/Regional Affiliate Sales
February 24, 2016 at 3:58 AM (PT)
LOCAL RADIO NETWORKS has appointed DONNA HALVERSON to the position of VP/Regional Affiliate Sales for its 24/7 music radio formats. She is most recognized for her recent work with EASTLAN RATINGS, TIMELESS COOL, ABC/DISNEY CITADEL, and RADIO DISNEY, to name a few. HALVERSON begins her role with LRN immediately.
“We are thrilled that DONNA has agreed to join LOCAL RADIO NETWORKS to ramp up our affiliate onboarding as the network continues its amazing growth,” said CEO STEVE SWICK. “We could think of no one better to provide attention and assistance to our new clients as they transition to LRN.”
“I’m very pleased to join LOCAL RADIO NETWORKS at this critical time in its evolution,” said HALVERSON. “STEVE SWICK and the LRN team have done an amazing job building and field testing the RVC technology, taking the time to create the right programming and attracting great talent, not to mention expending the resources to do it right. Everything is now in place to take the network to scale.”
LOCAL RADIO NETWORKS offers six initial offerings programmed to meet the needs of radio broadcasters: ADULT CONTEMPORARY, HOT ADULT CONTEMPORARY, MAINSTREAM COUNTRY, CLASSIC COUNTRY, CLASSIC ROCK and OLDIES. LRN is powered by a VPN-based delivery technology known as RVC - Radio Velocity Control.
“As an independent broadcaster, I can tell you that the quality of format solutions available to stations has deteriorated,” explained SWICK. “We created LRN to disrupt the satellite model and offer owners and operators a more efficient and compelling solution by radio people for radio people.” Reach out to HALVERSON to schedule a demo and choose a format at (214) 307-5087, firstname.lastname@example.org or www.localradionetworks.com.