Mike Rowe To Launch Podcast With Red Seat Ventures
February 24, 2016 at 11:03 AM (PT)
MIKE ROWE, the creator, executive producer, and host of popular cable TV series “DIRTY JOBS” and “SOMEBODY’S GOTTA DO IT,” is launching a new podcast with RED SEAT VENTURES. “THE WAY I HEARD IT WITH MIKE ROWE,” debuting MARCH 1st via iTUNES and MIKEROWE.COM, will offer “a series of short mysteries for the curious mind with a short attention span curated and voiced by ROWE weekly,” according to a release from RED SEAT, which will produce, distribute, and sell advertising for the program.
The show will be sponsored by UNIVERSAL TECHNICAL INSTITUTE, KOCH INDUSTRIES, and DIRECT ENERGY’s ONE HOUR HEATING AND AIR CONDITIONING, BENJAMIN FRANKLIN PLUMBING, and MISTER SPARKY; the sponsors are also partnering with ROWE’s mikeroweWORKS FOUNDATION on the organization’s third Work Ethic Scholarship Program on MARCH 15th, providing financial assistance to qualified applicants pursuing a vocational or technical education for a career in a skilled trade that is in demand.
ROWE said, “My hope with THE WAY I HEARD IT is to acknowledge and serve two qualities alive and well in most people today – curiosity and a short attention span. Each story is a light-hearted, five-minute mystery about a famous subject or historical figure, simply told and easily followed. Of course, PAUL HARVEY was the master at this kind of story-telling, and while I have no hope of challenging his preeminence, or even following in his footsteps, I’m very much looking forward to honoring the story-telling tradition he helped pioneer.”
RED SEAT Partner/CEO CHRIS BALFE said. “MIKE ROWE is a unique talent who has a developed a special relationship with his audience by being authentic, candid and entertaining. ROWE’s voice is a perfect fit for the expanding podcast industry and we are excited to add him to our growing list of partners looking to build digital businesses."