BTC Joins Forces With HERE For HD Radio Traffic Service
February 25, 2016 at 11:40 AM (PT)
The BROADCASTER TRAFFIC CONSORTIUM (BTC) and exclusive data partner, HERE, a leader in mapping and location technology, have joined forces to provide the first in-vehicle HD RADIO TRAFFIC service in CANADA.
HD Radio Traffic allows drivers and passengers to view detailed information on local traffic conditions in real time on their vehicle's audio display screen. Honda is the first brand to offer the service to its customers. The BTC has launched stations to provide coverage in most areas within the Greater TORONTO and HAMILTON area, VANCOUVER and CALGARY. The service is expected to expand to additional Canadian markets in the future..
"The BTC and all of our member stations are excited to be the first to market for HD RadioT data services in CANADA," BTC Pres. PAUL BRENNER said. "HONDA and HERE are valued partners that expect constant innovation and quality services regardless of our borders or radio station ownership. Unified broadcasters, collaborating to deliver a common service, bringing innovation solutions to automakers is better for the strategic and long term viability of the broadcast radio industry. BTC is proud to be a leader in this space."