Learfield Inks Stephen F. Austin University To Multimedia Rights Deal
February 25, 2016 at 12:42 PM (PT)
LEARFIELD has inked STEPHEN F. AUSTIN STATE UNIVERSITY to a multimedia rights deal through 2025-26. LEARFIELD will form LUMBERJACK SPORTS PROPERTIES to administer radio, TV, signage, hospitality, event marketing, and corporate sponsorship rights.
SFA Director of Athletics ROBERT HILL said, “This move marks a first for our department and we look forward to the professionalism, proven track record and sophistication that LEARFIELD can bring to our athletic program. LEARFIELD is no stranger to the business and have been an integral component of the collegiate multimedia rights landscape for over 40 years. We trust them to help us refine our efforts and put our program in a position to build the SFA brand for the future.”
“We're pleased to have SFA in the LEARFIELD family and look forward to the opportunity of working with the JACKS in building their brand and telling their story," said LEARFIELD President and CEO GREG BROWN.