On The JacoBlog: Blubrry’s Todd Cochrane Lays Out 5 Things You Should Know About Podcast Measurement
February 26, 2016 at 5:05 AM (PT)
JACOBS MEDIA Digital Dot Connector SETH RESLER takes to the company's JACOBLOG to write, "In the past year, as radio broadcasters have increasingly started paying attention to the world of on-demand audio, discussion around podcasting metrics has sprung up. After all, as NIELSEN’s MATT O’GRADY has pointed out, 'You can’t sell what you can’t measure'.
"Additionally, WESTWOOD ONE recently commissioned a report that concluded that 'Advertisers are waiting at podcasters’ doors; data is what will get them to come in. Measurement is key to broad advertiser and agency adoption.' THE WALL STREET JOURNAL recently drew the same conclusion."
RESLER continues, "One who defends current podcasting measurement is TODD COCHRANE, CEO of RAWVOICE/BLUBRRYONE, a podcast services company that specializes in podcast statistics, hosting and advertising. He is a Podcast Hall of Fame inductee and has produced GEEK NEWS CENTRAL since OCTOBER 2004. COCHRANE is also the co¬host of the NEW MEDIA SHOW and founded the PEOPLE’S CHOICE PODCAST AWARDS. In 2005, COCHRANE wrote and published “Podcasting: The Do it Yourself Guide,” the first book on podcasting."
Read the full blog post here.
And, make sure you are attending WORLDWIDE RADIO SUMMIT 2016 for SETH RESTLER's session on FRIDAY, APRIL 15th at 4p "PODCASTING & MOBILE: They Go Hand In Hand -- It’s A Real Business! How Easily Can You Jump In?” featuring these terrific panelists:
- ANDY BOWERS, Chief Content Officer, PANOPLY MEDIA
- ERIC NUZUM, SVP/Original Content Development, AUDIBLE
- ROB WALCH, VP/Podcaster Relations, LIBSYN
- TODD COCHRANE, CEO, RAW VOICE/BLUBRRY