Tuned Global Selects Triton Digital’s Advertising Technology to Manage and Monetize its Mobile Apps
March 1, 2016 at 5:56 AM (PT)
TUNED GLOBAL, a digital music provider in AUSTRALIA and SOUTHEAST ASIA, will partner with TRITON DIGITAL, allowing the firm to monetize their customised mobile music apps for brands and labels through premium targeted audio ads. TUNED GLOBAL will join A2X, TRITON’s programmatic audio exchange, to enable the programmatic purchase of its digital audio inventory across its white label music streaming apps.
“As a mobile-first company committed to delivering an exceptional listening experience, the ability to inject premium, targeted ads that are both relevant and engaging is critical,” said TUNED GLOBAL Managing Dir. CON RASO. “A highly engaged audience means more ad impressions to serve, and a highly segmented audience is an opportunity to drive higher ROI for our advertising and brand partners. TRITON brings unparalleled streaming expertise and industry-leading advertising technology to the table, and we are delighted to be partnering with them to offer the most profitable mobile solution for our clients and the best listening experience for their audience.”
“We are pleased to provide TUNED GLOBAL with the technology necessary to provide a best-in-class ad solution and an unbeatable listening experience across its mobile music apps,” said TRITON DIGITAL SVP/GM-Advertising BENJAMIN MASSE. “We are thrilled to include its audio inventory in our exchange, helping advertisers to connect with their target audiences in meaningful and significant ways.”