Radio Spot Service Media Monitors Continues MRC Accreditation
March 1, 2016 at 11:18 AM (PT)
Radio spot data service MEDIA MONITORS has received continued accreditation from a vote by the Board of Directors of the MEDIA RATING COUNCIL (MRC). MEDIA MONITORS was first accredited by the Board in 2008.
MEDIA MONITORS Pres./CEO PHILIPPE GENERAL commented, "We have always aimed at being the most accurate and up-to-date monitoring company in the world. Accreditation of spots of less than 30 seconds in length was awarded for the first time this year and is a tribute to our dedicated staff of programmers, discovery personnel and constant feedback from our sales staff. We thank the MRC for recognizing this by granting the service continued accreditation.“
MRC CEO/Exec. Dir. GEORGE W. IVIE added: "We congratulate MEDIA MONITORS for maintaining this important industry standard of quality for the Radio Spot Service, and for extending the scope of what MRC considered, which allowed us to accredit radio spots as brief as 15 seconds in duration for the first time. This clearly demonstrates MEDIA MONITORS’ commitment to quality, and to adherence to the most rigorous industry measurement standards.”