JacoBlog: Attention Radio -- Here Comes Gen Z
March 2, 2016 at 5:24 AM (PT)
On the most recent post on its JACOBLOG, JACOBS MEDIA notes, "It seems as though every industry is now waking up to the demographic realities and cultural challenges posed by Millennials. There are now more articles, doctoral theses, and research studies devoted to this generation than aging Boomers or lost-in-the-middle Gen Xers. THE NEW YORK TIMES notes that by 2020, Millennials will make up half the workforce. That’s less than four years from today.
"Exactly five years ago, PAUL [JACOBS] initiated a very successful research effort, primarily designed to help JACOBS MEDIA’s Alternative and Mainstream Rock clients maximize their ratings. 'Marketing To Men' was all about helping sellers make the case that guys make many shopping decisions, especially the large group of men who are single and/or live alone.
"In recent weeks, PAUL has been asked to review this study to ascertain its relevance. And by all accounts, the conclusion seems to be that a 'Marketing To Millennials' version might be more apropos and useful at this point in time. Generation Y now outnumbers Boomers in terms of overall population size, a reality that marketers around the globe are grappling with, including public radio programmers who wisely view Generation Y radio listeners as future listeners, reachable through digital pathways from streams to podcasts."
Read the full post here.