Music Choice Launches 'Brand New This Week' For Emerging Artists
March 2, 2016 at 8:01 AM (PT)
MUSIC CHOICE is putting its marketing, programming and creative muscle behind breakout artists in 2016. Starting today, the music powerhouse will officially roll out a yearlong strategic initiative called "MUSIC CHOICE BRAND NEW THIS WEEK," highlighting the most compelling new music, videos and artists who are impacting pop culture throughout the year. The strategy is a joint programming, creative and marketing initiative that allows the music network to expand music and artists discovery.
Each week, "MUSIC HOICE BRAND NEW THIS WEEK" will highlight the hottest acts with a focus on the latest adds on the Music Channels, exclusive On Demand content and video premieres, and social media components such as artists’ take-overs, exclusive weekend sweepstakes and tweet-worthy moments!
Artists such as ZENDAYA, FIFTH HARMONY, FETTY WAP, ALESSIA CARA, TORY LANEZ, GWEN STEFANI, BJ THECHICAGO KID, RIHANNA and MAINLAND will help kick off the initiative. These artists will be included in variety of promotional opportunities, including a branding campaign that will live on and off channel, content promoting MUSIC CHOICE’s robust App; original content like "PRIMED," the network’s emerging artist series; album premiere stunts on the Music Channels, and exclusive content streaming on the MUSIC CHOICE Video Channels.
Commented MUSIC CHOICE Sr. Director Marketing NOLAN BAYNES: “MUSIC CHOICE is committed to not only breaking new music, but supporting new artists. This has been the foundation for our company over the years, and this program is a direct reflection of that philosophy.”