President Obama And First Lady Michelle Obama Will Speak At SXSW
March 2, 2016 at 8:23 AM (PT)
PRESIDENT BARACK OBAMA will appear as part of a Keynote Conversation at SXSW INTERACTIVE on FRIDAY, MARCH 11th and FIRST LADY MICHELLE OBAMA will be the opening Keynote at SXSW MUSIC on WEDNESDAY, MARCH 16th.
This marks the first time in the 30-year history of SXSW that a sitting PRESIDENT and THE FIRST LADY have participated in the event.
PRESIDENT OBAMA will sit down with THE TEXAS TRIBUNE Editor in Chief EVAN SMITH for a conversation about civic engagement in the 21st century before an audience of creators, early adopters and entrepreneurs. THE PRESIDENT will call on the audience to apply their ideas and talents to make technology work for everyone – especially when it comes to tackling big challenges like increasing participation in the political process and fighting climate change. In the lead-up to the event, THE TEXAS TRIBUNE will also source questions for the discussion from its online audience.
FIRST LADY MICHELLE OBAMA comes to SXSW MUSIC to discuss the LET GIRLS LEARN initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent. The SXSW MUSIC CONFERENCE offers the perfect platform to celebrate WOMEN'S HISTORY MONTH as the FIRST LADY provides her call to action to support girls’ education.
Commented SXSW Co-Founder ROLAND SWENSON: “I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the PRESIDENT and FIRST LADY to SXSW. As each new generation comes up at SXSW, they look for ways they can be of service, and it’s important to reflect and support that message. PRESIDENT and Mrs. OBAMA’s visit here will inspire attendees to that purpose.”
PRESIDENT OBAMA’s appearance is open to all SXSW INTERACTIVE, GOLD and PLATINUM registrants. FIRST LADY MICHELLE OBAMA’s event is open to all SXSW MUSIC, FILM, GOLD and PLATINUM registrants.
More details regarding location, time, streaming, and access to both events will be announced in the coming days.