X 98.5/Greenville-Spartanburg Brands Its Own Beer
March 2, 2016 at 4:00 PM (PT)
SUMMITMEDIA CORP Alternative WJMZ-HD2 (X 98.5)/GREENVILLE-SPARTANBURG, SC tied in with a local brewer, UPSTATE CRAFT BEER CO., to create its own branded beer. The promotion started in JANUARY by polling the listeners on what type of beer they wanted, while doing a remote at the brewery where they made the beer from scratch with the help of the brew master.
The next poll asked what the listeners wanted to name it. After a few weeks, the beer's name was christened at another remote broadcast. The listeners named it ‘BUZZ Cut’ which is actually the term used for new music on the station. UPSTATE CRAFT BEER put the beer on-tap and it sold out that night; they plan to continue making the beer and keeping it on tap.