Nielsen Acquires Pointlogic
March 3, 2016 at 8:31 AM (PT)
NIELSEN has completed its acquisition of POINTLOGIC, a marketing decision support systems company. With clients in over 100 countries, POINTLOGIC software is is part of the media planning functions of agencies, media owners and advertisers. The acquisition of POINTLOGIC further extends NIELSEN’s data and planning assets across its Watch and Buy divisions, and advances the adoption of NIELSEN Total Audience data, including Digital/Total Ad Ratings and Digital/Total Content Ratings around the world.
“This acquisition significantly enhances our clients’ ability to plan and execute with greater precision in today’s digitally enabled marketing environment,” said NIELSEN Pres./Product Leadership MEGAN CLARKEN. “Together with POINTLOGIC, NIELSEN is transforming the way clients reach, engage and activate consumer connections in the most effective way – with the brand and business outcomes they want to achieve.”