TuneIn Premium Adding NBA Play-By-Play
March 7, 2016 at 7:14 AM (PT)
TUNEIN has inked a deal to add live NBA play-by-play to its TUNEIN Premium subscription service. The broadcast of all NBA regular season games, playoffs, Finals, and All-Star Game via the streaming service will launch immediately for outside the U.S. and in the 2016-17 season for within the country, and will also include WNBA games starting in MAY as well as D-LEAGUE broadcasts and original content, including daily talk, analysis, and fantasy shows during the season.
“We’re excited to announce this new partnership with the NBA,” Chief Content Officer KEVIN STRALEY said. “The combination of our platform with a global reach in 230 countries and territories, and the NBA’s international fan base makes this a perfect fit to extend TUNEIN’s growing sports content portfolio. The NBA is the worldwide leader for sports leagues in terms of engaging fans in both social and mobile distribution."
“NBA fans worldwide are passionate about the game and consume our content in numerous ways from television and radio, to mobile and social media,” said NBA SVP/Global Media Distribution and Business Affairs DAVID DENENBERG. “TUNEIN’s global platform is another unique way for our fans to experience the excitement of our game.”