Edison Research: Podcasting Audience Reach New Highs
March 7, 2016 at 11:51 AM (PT)
EDISON RESEARCH's upcoming Infinite Dial 2016 study has found, among other things, that the percentage of AMERICANS 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year. "That increase is some of the largest growth for the medium that we have observed in more than a decade of our podcast research, and represents an estimated 57 million AMERICANS," they noted on their blog.
The Infinite Dial 2016 study, sponsored by EDISON in partnership with TRITON DIGITAL, is based upon a representative sample of 2001 AMERICANS 12+, conducted via mobile phone and landline, to the most meticulous standards in research. These data, like all Infinite Dial data, are projectable to the U.S. population.
You can sign up for The Infinite Dial Webinar on THURSDAY, MARCH 10th, at 2p. Attendance is strictly limited to 1,000 and will fill up, so sign up now.