iHeartMedia Debuts Spanish Tropical WLTQ (Rumba 106.5) in Tampa/Sarasota
March 7, 2016 at 1:24 PM (PT)
iHEARTMEDIA announced the launch of Spanish Tropical WLTQ (RUMBA 106.5) in TAMPA/ SARASOTA, FL, effective at 9a (ET) today.
RUMBA 106.5 "#1 Para Exitos y Música Variada” (#1 For Hits And Music Variety) broadcasts on 106.5 FM, allowing the station to reach listeners in TAMPA, ST. PETERSBURG, CLEARWATER and SARASOTA. The programming lineup includes ANGEL JOHNNY on Middays. The entire lineup will be announced in the near future.
iHEARTMEDIA SVP Sales For TAMPA BAY REGION FERNANDO BAUERMEISTER commented: "RUMBA 106.5 is a station that will make the HISPANIC community proud. The area’s HISPANIC community keeps growing and they deserve a station that represents them well and plays their favorite music. RUMBA 106.5 will accomplish that and more."
iHEARTMEDIA Country WCTQ (106.5) has been moved to 92.1 FM to make room for the new station. iHEART is marketing the station to compete against BEASLEY MEDIA’s similarly programmed WYUU (MAXIMA 92.5) in the TAMPA market, which is 16% HISPANIC.