Australian Podcast Aggregator Whooshkaa Now Using Triton Digital's Tap Podcast Ad Insertion System
March 8, 2016 at 6:07 AM (PT)
Australian podcasting platform WHOOSHKAA has inked a deal to use TRITON DIGITAL's Tap Podcast dynamic ad insertion and analytics system. WHOOSHKAA, which offers a mobile app aggregating over 800 Australian podcasts plus several from overseas, moved to Tap on FEBRUARY 1st.
“It is exciting to see WHOOSHKAA pave the way for podcast distribution and monetization in AUSTRALIA,” said TRITON DIGITAL Pres./Publisher Development DOMINICK MILANO. “We are proud to support their efforts and help move the podcast industry forward by providing best-in-class advertising technology, enabling both publishers and advertisers to engage and monetize their listening audience in a sophisticated and meaningful way.”
“TRITON’s expertise in digital audio advertising and their intuitive, robust technology are unparalleled,” said WHOOSHKAA Founder ROB LOWENTHAL. “They are the perfect partner with which to lead the podcast movement in AUSTRALIA, powering a personal and relevant listening experience for the WHOOSHKAA audience, while providing publishers and advertisers with both accountability and a high return on their advertising investments.”