Pandora Launches AMPcast To Help Artists Connect Directly With Their Fans
March 8, 2016 at 7:54 AM (PT)
PANDORA has launched AMPCAST, a new tool to help artists engage and grow their audiences on PANDORA. This new feature, which is available on PANDORA’s Artist Marketing Platform (AMP), lets artists instantly speak to their fans on PANDORA’s platform of over 80M monthly listeners. AMPCAST enables artists to record spontaneous audio messages on their mobile phone and target their fans who are listening to their music on PANDORA.
“AMPCAST has the potential to change the odds for musicians,” said PANDORA Founder TIM WESTERGREN. “This powerful tool, combined with the scale and reach of PANDORA, gives every talented and hard-working artist a real shot to build a career in music. Marketing and promotion for artists will never be the same.”