This Week's Merge: It's Not About What We Want To Do, It's About Delivering What Fans Need
March 9, 2016 at 3:44 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "In a move to ensure their platforms stay captivating to the billions of daily social media users -- TWITTER, FACEBOOK and SNAPCHAT have all been busy introducing new features:
- TWITTER discovered that people tweeted over 100 million GIFs last year so they rolled out the easiest way possible to now share gifs in tweets.
- FACEBOOK listened to their 1.04 billion daily active users about having more than just a 'like' button to express emotions.
- SNAPCHAT kept hearing from those who wanted a Geofilter for their business or private event.
"They pay attention to what their users say and act appropriately to keep their products exciting. So, just as the social apps do – radio, too, needs to hack our way to success."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.