Infinite Dial: Online Radio Hits 50% Of U.S. Audience
March 8, 2016 at 12:19 PM (PT)
The upcoming INFINITE DIAL 2016 study has found that online radio has reached a record 50% of Americans 12+ each week, equating to an estimated 136 million persons. TOM WEBSTER from EDISON RESEARCH and JOHN ROSSO from TRITON DIGITAL will explore these and other data points on online behaviors and brands in the free webinar, to be held on THURSDAY, MARCH 10th, at 2p.
“We’ve been tracking this behavior since 2000, and it has truly been remarkable to see this march upward from 2% to half of all Americans,” EDISON VP/Strategy TOM WEBSTER said. “The trend here also correlates extremely well with the rise in smartphone ownership. With online radio accessible in the pockets of a majority of Americans, consumption of this medium has rapidly become a habit for millions.”
The INFINITE DIAL 2016 is based upon a representative sample of 2001 Americans 12+, conducted via mobile phone and landline, to the most meticulous standards in research. These data, like all INFINITE DIAL data, are projectable to the U.S. population.
The INFINITE DIAL webinar is strictly limited to 1,000, and it will fill up–so sign up now, and sign up now.