Cox Media Group Partners With Shareablee For Social Insights
March 9, 2016 at 12:31 PM (PT)
COX MEDIA GROUP has partnered with leading social media analysis firm SHAREABLEE, INC., which will provide key social media growth and engagement metrics to over 70 brands in the GROUP's portfolio, which includes television, radio, newspaper and pure play digital properties. COX MEDIA GROUP will use SHAREABLEE's data and audience insights to increase referral traffic and live viewing from social media, as well as grow digital subscriptions and brand awareness.
COX MEDIA GROUP Manager Of Social Media Analytics APRYL PILOLLI commented: "Using SHAREABLEE's in-depth audience insights, we can provide our audience across more than 70 brands with content tailored to their interests and interactions. SHAREABLEE's comprehensive data, deep understanding of the local media vertical, API and unsurpassed client services involvement were also key deciding factors in our selection of the social analytics product."
SHAREABLEE Founder and CEO TANIA YUKI added, "We are thrilled to be providing actionable, predictive insights and analytics to COX MEDIA GROUP. As we see social engagement continue to grow in the local media vertical, there is a tremendous opportunity for COX MEDIA GROUP to offer their audiences more of the content they want, resulting in increased traffic and monetization."
SHAREABLEE's roster of platform clients includes FOX NEWS, SINCLAIR BROADCAST GROUP, WARNER BROS., HULU, NBC, FOX SPORTS, AOL and FACEBOOK. In FEBRUARY, the company announced a 300% year-over-year growth and a milestone 200 clients.