NAB Show To Feature 'Digital Futures Exchange' Conference Track
March 10, 2016 at 11:11 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS (NAB) is launching the "Digital Futures Exchange" (DFX), a new conference at the NAB SHOW in LAS VEGAS to be held on SUNDAY, APRIL 17th. The conference track, backed by the PILOT coalition of technology innovators and educators, will focus on broadcasters' digital content strategies and incorporating digital into station business plans. Presentations will include sessions with PEW RESEARCH CENTER, BIA/KELSEY, and the LOCAL MEDIA ASSOCIATION.
“We developed DFX especially for those responsible for driving digital revenue for their companies,” said NAB Chief Technology Officer SAM MATHENY. “Our goal is to present a fast-paced program and networking event that will be of immediate value to participants.”