Entravision Launches Mobile App For 'El Show De Erazno Y La Chokolata'
March 14, 2016 at 12:56 PM (PT)
ENTRAVISION COMMUNICATIONS CORPORATION launched their first interactive mobile app for its nationally syndicated radio program, "El Show De Erazno Y La Chokolata." With the new app, radio and mobile audiences can now engage through a digital experience tied to the show’s on-air and streaming audio. The app also presents advertisers with a new, interactive and immersive platform to reach targeted U.S. LATINO demographics.
ENTRAVISION COO JEFFERY LIBERMAN commented: “In partnering with CLIP INTERACTIVE on this new mobile app, we have created a completely interactive way for our U.S. LATINO audience to experience the rich and vibrant content of this hit show. We have fortified the app with advanced, highly engaging user capabilities, maximizing options for our advertising partners to build and customize their marketing plans.”
All aspects of "El Show De Erazno Y La Chokolata" have been turned into interactive content that fans can engage with via the app, allowing the audience to connect with the show in real time through a visually shared experience. App listeners can now watch videos, enter contests, send voice messages, participate in polls and surveys, view social posts, browse photos and instantly respond to ERAZNO’s live calls to action. These hyper-interactive capabilities will provide advertisers and brands with real time response and lead generation opportunities.
The ad-supported app, which has already generated close to 100,000 downloads, provides a vast range of creative and dynamic options for advertisers, such as video, free music, tap-to-call, tap to-URL, scratch-off, secret word, polling/surveys, and talk back features. Affiliates who subscribe to the show now have wider distribution and the ability to make their programming and advertising content cooperative.
CLIP INTERACTIVE Chief Revenue Officer and SVP BILL FREUND explained: “We are excited to begin our mobile partnership with ENTRAVISION in creating their first radio personality app for their nationally syndicated 'El Show.' The early user growth and engagement data we are seeing validates the need for listeners from both the broadcast and stream to be able to engage with their most favored and trusted radio personality. Further, the app provides a great user experience as well as digital metrics for ERAZNO’s advertisers.”
ENTRAVISION will have access to CLIP's analytics dashboard, which includes customized reports regarding listener downloads, interactions, demographics and overall engagement with the app, empowering the company's Marketing Solutions team with actionable insights to guide their valued advertising partners’ spot choices.
To connect with "El Show De Erazno Y La Chokolata" online, check out their FACEBOOK here.