Madison Ave. & Minority-Owned Radio Partnership Forum Brings Together Global Media Buying Community And Minority Radio Groups
March 15, 2016 at 3:58 AM (PT)
Global Media Agencies and Minority-Owned radio broadcasters gathered in NEW YORK CITY on FRIDAY, FEBRUARY 26th, at THE NEW YORK TIMES Building for an afternoon of panel discussions and speed dating-style networking, with an opening keynote address from TOM JOYNER. The purpose of this forum was to improve relationships between the radio ad buying & planning community and minority-owned stations and to elevate and create new partnerships.
In his introduction to TOM JOYNER, NABOB Pres. JIM WINSTON shared that, “Minority owned stations are small businesses with impressive stories to tell. They are in business because their communities want them to be.”
A discussion led by RAB Pres./CEO ERICA FARBER, featured a stellar panel including; FRANK FRIEDMAN, EVP/Local Broadcast Activation, ZENITH MEDIA; ERIC GARCIA, Radio Revenue Chief, SPANISH BROADCASTING SYSTEM; TERESA HITHE, Group Director, OMD; and DETAVIO SAMUELS, President, ONE SOLUTION. The overriding theme of this discussion was encouraging radio sellers to tell their stories, do their homework, present the qualitative and as FRANK FRIEDMAN put it, “let’s study up on each other’s businesses.” TERESA HITHE added, “come to us with big ideas, grass roots, but relevant to our client’s needs.” At the end of the day, “sell us on why you.”
Following prepared remarks, the group of minority-owned radio stations spent 3 hours speed-networking among 100 buyers and decision makers from STARCOM, MEDIAVEST GROUP, OPTIMEDIA, OMD, CARAT and HORIZON.
“The MADISON AVENUE and MINORITY-OWNED RADIO PARTNERSHIP FORUM has created a unique foundation between minority radio players and the global media buying community,” noted KIZART MEDIA PARTNERS Founder/Managing Director SHERMAN KIZART. “More business for radio is the bottom-line result from this historic meeting.”
Support for this event was provided by THE NEW YORK TIMES, 4A’S, STARCOM MEDIAVEST, OMD, ZENITH OPTIMEDIA, RADIO ADVERTISING BUREAU, KIZART MEDIA PARTNERS and NABOB.