RTNDF Study: People Rank Radio Behind TV, Papers For News
October 3, 2006 at 11:56 AM (PT)
A study conducted for the RTNDF says that most people say that they get most of their news from local TV, with local radio trailing everything but the Internet and national newspapers. Asked for their top three sources for news, 65.5% cited local TV, 28.4% named newspapers, 28.3% said national TV news, 14.7% said local radio news, 11.2% said the Internet, 3.8% cited a national newspaper, and 1.3% said "someplace else." Local radio fares much better with people 35 years old and over (19.2%) than with 18-34 year olds (10.2%).
The "FUTURE OF NEWS" study was sponsored by the FORD FOUNDATION and conducted by BALL STATE UNIVERSITY's Prof. BOB PAPPER; read the entire study by clicking here.